Last week we talked about sewing, knitting, tailoring and weaving which brings us to talk about fashion this week. From street fashion to haute couture and also with it we will be ending the series “Woven into Humanity”. But we will be bringing something more fun for you all next week till then keep following us.
Fabric play a vital role in meeting man’s basic needs and when it come to dressing fashion plays a key role. We will understand about street fashion and haute couture in this article.
Street fashion is fashion that is considered to have emerged not from studios, but from the grassroots. Street fashion is generally associated with youth culture. Japan began to emulate Western fashion during the middle of the 19th century. By the beginning of the 21st century it had altered into what is known today as ‘street fashion’.
Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion. Examples include
1.Hippies~ Denim T-shirts, long hair, flower power and psychedelic imagery and flared trousers.
2. Punk Fashion~ Ripped clothing, safety pins, bondage, provocative T-shirt slogans and Mohican hairstyle.
3. Skinheads~ Short-cropped hair, fitted jeans, Ben Sherman button-up shirts, Fred Perry polo shirts, Harrington jackets and Dr. Martens boots
4. Gothic fashion~ Black clothing, heavy coats, poet shirts, big boots, and makeup.
5. Hip hop fashion ~ 501 Levis, ECKO, South Pole, Sean Jean and NIKE.
6. Greaser (subculture)~ Levis 501 jeans, T-shirt, jeans, leather, jackets, sunglasses, Cowboy boots, motorcycle and hair gel.
The term “haute couture” is French. Haute means “high” or “elegant.” Couture literally means “sewing,” but has come to indicate the business of designing, creating, and selling custom-made, high fashion women’s clothes. Today only 2,000 women in the world buy couture clothes; 60% are American. Only 200 are regular customers. Often, designers will loan clothes to movie stars or other public figures for publicity.
In the 1960s a group of young designers who had trained under men like Dior and Balenciaga left these established couture houses and opened their own establishments. The most successful of these young designers were Yves Saint Laurent, Pierre Cardin, Andre Courreges. The number of couture houses decreased considerably over the 20th century, from 106 in 1946to a mere 18 in 2000. By 2004 there were only 9 high-ranking couture houses: Chanel, Versace, Valentino, Dior, Givenchy, Gaultier, Lacroix, Mori, Sirop, Scherrer, and Torrente.
To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, members must follow these rules:
1. Design made-to-order for private clients, with one or more fittings.
2. Have a workshop in Paris that employs at least fifteen people full-time.
3. Must have 20 full time technical people in at least one atelier or workshop.
4. Each season (i.e., twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.
Will see you all next week with a new series!